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Sport Your Pride
Date
April 2023
Project type
Print Design
Client: Huddersfield Students' Union (LGBT Network & Varsity)
Goal: To provide an informative and appealing leaflet that can be handed out to people involved in Varsity sports, as part of their Stonewall Rainbow Laces campaign
What we did: We created a leaflet using the Varsity colour scheme and font, to fit their brand identity. On Adobe Illustrator we created illustrations of the rainbow laces and put them on each side of the leaflet. We used high contrast between text and background to ensure accessibility. The client wanted a lot of text that wouldn't have fit on the document, so we worked with them to make the text more concise so that everything important could be conveyed whilst still being legible.
